At Bluewater we always want to make sure you’re getting up to date news, strategies and content for franchise marketing. To recap this past year, I wanted to share Bluewater’s top 3 franchise marketing blog posts from 2015. The blogs covers everything from emerging channels to the latest developments in direct and digital marketing.
So here you go – the top three, must-read franchise marketing blog posts from 2015:
Over the years, marketing channels have been rapidly changing and evolving. Bluewater’s Director of Digital Strategy, Craig Boyte, shares the top franchise marketing channels of 2015, including the franchise levels they work best at and who to target when using them.
In February, Bluewater ventured to Las Vegas for the 2015 IFA Convention. Bluewater’s leaders attended various informational sessions and met with top leaders in the franchise space. They learned new ways to improve digital marketing, work more effectively with franchisees and much more.
Don’t fear! Direct marketing never died. It just assumed a new (and cooler) identity known as 1:1 marketing. So in a word, yes, direct marketing is still alive and very much effective for franchise marketing. Check out the reasons why direct marketing continues to rule the marketing world today.
What do you think was the biggest marketing move in 2015? Are there any new marketing tactics that you are going to try in 2016? Share your comments below. We love hearing from you!
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