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This Week in Marketing – May 16
Welcome to This Week in Marketing, brought to you by Intern Beth! This week in marketing, we’ll look at a new app for the crafty person, Coke’s take on nail polish, and a TV anchor that kept to her...
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This Week in Marketing – May 23
Hey everyone and welcome back to This Week in Marketing! This week we are going to look at McDonald’s unique idea for the World Cup, Coca-Cola’s first user-generated TV ad and a look at Social Media...
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6 Steps to Social Media KPI Analysis from the Zenith Conference
Every marketing intern should get a chance to attend a conference. There’s so much opportunity to learn and network with other marketing professionals. Last week, Bluewater team member MaKenzie and I...
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Human to Human Marketing – The New Social Strategy
No more B2B. No more B2C. The new marketing strategy is “H2H” — or human to human marketing. As humans, it’s in our nature to respond to someone when we feel like they care, and applying this concept...
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Brand Blunders: 3 Brands That Lost Their Cool Factor
Think for a moment about the hottest brands when you were in high school. Or college. Or even 5 years ago. Both business and in fashion, things can turn from hot to NOT almost overnight. Over the...
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The Art of Selfies in Marketing
Have you ever taken a selfie? Come on, it’s ok. We all have! While taking a selfie can be a little embarrassing to admit, learning the art of selfies in marketing can actually increase interaction with...
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3 Ways to Make Facebook Ads Work Harder for Your Franchise
With over 1.4 billion users worldwide, Facebook is home to pretty much every marketer’s audience — including yours. So how can you leverage the massive audience on this social network to grow your...
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Marketing Secret Weapons for Your Franchise Grand Opening – Smart Mail
Welcome to our newest blog series from Bluewater’s latest franchise marketing webcast Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct. This webcast features an infographic that...
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Franchise Grand Opening Success for Salons by JC of Riverdale Village – A...
Seeing a business succeed is something I love about working at Bluewater. I recently had the opportunity to work with Salons by JC owner Brent Koughan on the successful franchise grand opening of his...
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Top 3 Must-Read Franchise Marketing Blog Posts of 2015
At Bluewater we always want to make sure you’re getting up to date news, strategies and content for franchise marketing. To recap this past year, I wanted to share Bluewater’s top 3 franchise marketing...
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